Webinar: From Silence To Substance
Why Your Organisation Should Communicate Its Sustainability Efforts
Rewatch the October 9 recording for an insightful webinar to understand how both your internal and external Sustainability comms are key to increasing your market share, staying compliant, and making your company a magnet for the best talent.
As the focus on sustainability credentials intensifies, remaining silent about your efforts (commonly known as Greenhushing), can seem like the safer option.
For many, the perceived risks of communicating sustainability efforts often outweigh the potential benefits.
While poor execution can lead to accusations of greenwashing, getting it right can significantly enhance your organisation's reputation and impact.
Staying silent might seem like the safer path, but this allows your audience to form their own opinions about your ESG credentials. So why not take control of the narrative?
We will delve into the key data trends that show the growing importance of sustainability across demographics and hear directly from Glow, the research agency that produces this data. They will introduce their Social Responsibility Score, a tool that measures the perceived sustainability credentials of an organisation.
We will also examine the true impact of greenwashing and greenhushing, and learn how to craft a genuine sustainability narrative that resonates with stakeholders and drives real impact.
This webinar is essential for business leaders, ESG professionals, and communications experts looking to enhance their understanding of effective ESG communication and avoid common pitfalls.
Key Takeaways:
Learn why sustainability communication is vital for today’s businesses and how it influences consumer choices and workplace environments.
Gain insights into the latest sustainability trends, supported by key data, and hear directly from the research agency behind the findings.
Discover the risks of greenwashing and greenhushing, and understand when and how to communicate your ESG efforts effectively.
Uncover strategies for transparent and consistent ESG messaging that builds trust and credibility.